[DiaryPoint = Reporter Eom Ju-yong] 29CM, operated by Musinsa, will hold its “2026 Winter Igoo Week” for 11 days, from Nov. 9 through 19. More than 3,000 brands across fashion, home, kids and food will take part, with discounts of up to 86% on event items.
Participating labels include Le Meme, Mango Many Please, Siyazu, Till I Die and Facade Pattern, as well as New Balance, Adidas and UGG. Rather than comparing discount rates alone, shoppers can check both the event price and the final price after coupons to decide when to buy.
The sale lineup includes “48-Hour Brand Deals,” offering up to 70% off popular brands for 48 hours; “One Brand Day,” spotlighting one label each day; and “Encore Entry Fair,” with discounts of up to 29% on popular items. “Igoo Run” will also offer limited quantities of tickets and products related to performances, exhibitions, tech and IT devices, and desserts.
Coupon eligibility depends on purchase history and other conditions. According to the event announcement, new products from brands a customer has not previously purchased are eligible for discounts of up to 30%, and first-time buyers in a category will also receive coupons for up to 30% off. Customers can check whether an item qualifies and see its final price after coupons on the event page in the 29CM app or website.
29CM will hold 20 editions of its live shopping show, “29 Live,” during the event. The lineup begins with Ouur on Nov. 9 and includes Yurago, Rave and Salomon. Last year’s winter Igoo Week generated 147.9 billion won in transaction value over 11 days.
In stores, five Igoo Home locations and two Igoo Kids locations will each offer 10% off. Igoo Kids will also hold a winter goods sale at uniform prices, starting Nov. 9.