Consumer Trends

Gimcheon Gimbap Festival Pop-Up Comes to Seongsu, Seoul, Nov. 6–8

An encore pop-up for the Gimcheon Gimbap Festival, which sold out at its original event, will run Nov. 6–8 at S-Factory in Seoul's Seongsu neighborhood. The event features three fan-favorite gimbap, exclusive character merchandise, and live performances by comedian Park Young-jin and singer Jadu.